About Us
Americans to Protect Family Security is a partnership of America’s life insurers and their representatives to educate policy-makers about the role life insurers’ products play in the financial lives of 75 million American families.
These families turn to the life insurance industry and trusted financial advisors to protect their financial futures with life insurance, annuities, long-term care and disability income insurance.
Spearheaded by the American Council of Life Insurers (ACLI), Association for Advanced Life Underwriting (AALU), GAMA International, National Association of Independent Life Brokerage Agencies (NAILBA), and the National Association of Insurance and Financial Advisors (NAIFA), the campaign highlights facts about life insurers’ products and their importance to the financial and retirement security of American families.
In addition to this website, advertising represents a key component of the educational campaign. To ensure policy-makers understand the important financial and retirement security protection life insurers provide families, Americans to Protect Family Security places advertisements in publications and websites popular with Capitol Hill insiders and the administration. You also can hear our message during morning drive time on WTOP radio in the Washington, D.C. region.






